A Marketer's Lens By
Danette Amstein
Danette Amstein is a managing principal for Midan Marketing - a full-service agency that solely focuses on supporting the meat industry.
October 02, 2024 | 5 Reasons to Keep Educating Consumers
August 07, 2024 | Learning From the Olympics: Lessons for the Meat Industry
June 12, 2024 | News Flash: You are not your target audience
April 17, 2024 | How to Impact the Sustainability Conversation in the Social Space
February 21, 2024 | Beef stats, sustainability: My top takeaways from CattleCon 2024
January 10, 2024 | How AI is Shaking Up the Meat and Marketing Industries (Part 2)
December 27, 2023 | How AI is Shaking Up the Meat and Marketing Industries (Part 1)
October 25, 2023 | Tomorrow's meat industry: Generation Z
August 30, 2023 | Omnichannel Marketing: Crafting Consistent Experiences for Maximum Impact
June 28, 2023 | Leveraging social media for business success
April 26, 2023 | The Power of Consumer Segmentation
February 22, 2023 | Build greater consumer trust through influencer marketing
December 28, 2022 | Sustainability: pushing back on, through and forward in 2023
November 02, 2022 | Get to know Gen Z beef shoppers
September 07, 2022 | Why 21 is the new 7
July 13, 2022 | How marketing can help weather tough economic times
May 18, 2022 | This is What Sustainability Looks Like
March 23, 2022 | Now is the time to optimize your share of stomach, heart, wallet
January 26, 2022 | TikTok: Is Now the Time for the Meat Industry to Embrace It?
December 29, 2021 | How to combat 3 critical threats to your meat business in 2022
November 03, 2021 | How video creates the authentic storytelling today’s consumers crave
September 08, 2021 | Consumers can’t separate animal welfare from sustainability
July 14, 2021 | Four keys to win over Gen Zs
May 19, 2021 | Carbon footprint: The on-pack label you didn’t know you needed
March 24, 2021 | Is the meat industry playing David to alt-protein’s Goliath?
January 27, 2021 | How does 'kitchen fatigue' steer consumers' meat choices?
December 02, 2020 | 5 things you should demand from your sales partner
October 07, 2020 | Meat consumer shifts create prime opportunities
August 12, 2020 | The vultures are circling: Address negative perceptions of the meat industry now
June 17, 2020 | How COVID-19 has upped the stakes for meat branding
April 22, 2020 | COVID-19 roadmap: How to communicate to stakeholders now
February 26, 2020 | Want year-end success? Re-evaluate your plan now
January 01, 2020 | Plant-based meat: Resolve to keep it real in 2020
December 04, 2019 | Beam me up, Siri: What voice-assisted search means for the meat business
October 09, 2019 | There are two sides to every story; help tell ours
September 11, 2019 | Helping meat make the grade in college
August 14, 2019 | Missed opportunity: When the meat snob chooses convenience
July 17, 2019 | Don’t let the squeaky wheel drive the antibiotics narrative
June 19, 2019 | If your meat product doesn't have a story you might as well dig a hole
April 24, 2019 | One game-changing thing consumers are doing processors must address
February 27, 2019 | Social media reviews can help meat processors win B2B customers
December 25, 2018 | Lessons for the meat industry from Santa Claus and The Grinch
October 30, 2018 | Buck up, Buttercup: Ignore industry disruption at your own peril
May 15, 2018 | How meat processors can win with digital marketing
April 17, 2018 | Facebook, impulse buying and what meat processors can learn
March 20, 2018 | There is money to be made by digitally marketing meat (Part 1)
